Many customers have been asking us about how to use and track RFID tags.
We have done two major projects involving RFID tagging, one was to track delegates between rooms at a 16 track conference and the other is an ongoing live installation at the British Music Experience. RFID tags are embedded in the visitors ticket and used to link the live experience with on-line follow up visit and visitor relationship management. This project required managing the human, technology and software interfaces between content creators, web designers, Ticketmaster, and the client’s CRM software. NEC provided the hardware as part of their ongoing relationship with AEG.